The RALLY + REFORM movement shares a single, powerful message through its logomark. It is a symbol of protest and represents the action of protesting itself—people rally together in order to create reform in their communities. Figuratively, the symbol's lines rally together to (create reform as they) meet. The lines can then be followed back to their points of origin. The change directly affects those who initiated it.
INSPIRATION
A class project prompted us to create a logomark synonymous in meaning to the peace symbol. I considered what the peace symbol signifies, what it represents, why it was created, and how it is utilized today. The peace symbol ultimately unites people for the cause of encouraging harmony among a society. Keywords that inspired my direction included: change, balance, and support. I researched symbols that featured elements of symmetry and direction in order to manifest the action of supporting change.
THESE GRAPHICS DO NOT BELONG TO ME. The imagery above has been used as a broad-level source of graphic inspiration for this class project only. All material created for the RALLY + REFORM project will be original in graphic design, subject material, and copywriting. These graphics are not to be shared or redistributed.
SKETCHES
Over the course of my sketching, I attempted to physically demonstrate the action of people coming together to create change. From this analysis on the process of protesting, I decided to use the action words, “rally” and “reform,” to define my symbol. People must be courageous to stand up for their cause, rally with other like-minded people, and take action to bring about reform. The symbol is to feature harsh edges compared to rounded edges as they convey this strong will and determination to protest.
LOGOMARK REFINEMENT
The logo should say, “we are done with the way things are and want change!” The symbol is to be simple and easy for others to draw out. The peace symbol only takes about 3-4 strokes to draw. The “Cool S” symbol (a symbol popularly drawn in my middle school days) takes 14 strokes, yet all of my classmates learned how to draw it. The symbol should present two directions (representative of all directions) coming together. These directions are to loop and intertwine together, signifying change. The lines then shoot back to either direction as the change affects those who incited it.
COLOR SELECTION
The palette for the selected logomark was decided based upon the what each of the following colors represented: olive green (peace), dark blue (knowledge, power, integrity, and seriousness), red (passion, energy, strength, power, and determination), purple (combination of the stability of blue and the energy of red, along with power and ambition), and black (power and depth).
Ultimately, olive green and purple were selected for the combination of peace and ambition—both crucial elements of protesting. The font, Airborne, was selected to represent the movement as it reflected the harsh edges and assertive qualities of the logomark. The structure of the logo allows for efficient translation of palette in order to represent different causes, such as Gay Pride and Self-Harm.
Final typography and palette utilized for the RALLY + REFORM visual system.
LOGO VARIATIONS
The RALLY + REFORM symbol is a versatile logomark that can be applied to a variety of causes that require systematic change. It maintains a two-tone division that may support a monochromatic or dichromatic palette—it may even support gradients, as long as there lies flexibility in the gradient being separated into two unique sections (as seen in the Gay Pride logomark below).
IN USE
These are examples of the RALLY + REFORM symbol used in a variety of situations. The scenes provide context for the meaning of the logomark. It is a sign of peace, calling people to rally and bring reform to issues within today's world.
RECOGNITION
Shown at the LIGATURE 27 EXHIBITION, UF's annual Graphic Design Symposium.
